The Soul Shine Project

A note from Carmen, Lead Designer of Flora Amor and founder of The Soul Shine Project:

¨I feel my most connected when I'm creating. My mind travels to a different level and I have a hard time stepping out of it. With that comes all kinds of feels. Starts with ¨this is going to be amazing, then ¨wow, this is fun to do,¨ then ¨this isn't going the way I thought it would¨, then ¨this is going to fail,¨ then ¨I am a failure, what the hell was I thinking, then,¨ wait, this is coming together,¨ then ¨OMG I love it!¨ then, ¨ahhhhh, nailed it!¨ And finally ¨I need to do it again but go bigger¨.  

It's quite the intense mind trip that I often drag my the people closest to me through. I try to stay steady, level, graceful, carry peace. But there is growth in the discomfort, right? My husband thinks I'm addicted to the process. 

For me, working within natural elements, living in this environment, I feel may soul is being polished; my conectoipn to nature and beauty has helped me feel grounded and able to handle the intense swings my mind takes me through.

The Soul Shine Project is a visual story told through uniting women and natural elements. It is a continued series with photographerJenn Farmerand Hair and Makeup Artist Jenn Chivers.


Flora Amor.  Flower Love.


We believe strongly in building community using creativity and connection.

Locally & Globally.     

Trashion Fashion 

With an aim to increase awareness of our plastic consumption within our community, as well as to raise funds forEl Centro Creatívo, this annual event we created with El Centro Creatívo is something you won't want to miss!  Photos below are of our inaugural show with the theme centred around protecting our ocean life. Photos by the talentedSpencer Ian Harris.


The SayulitAnimals Project

We have partnered with local photographer Spencer Ian Harris  and are inviting pet owners  in Sayulita to participate in a series of photo sessions we call The SayulitAnimals Project.  All money raised goes towards the non profit organizationSayulitAnimals.  Stay tuned for upcoming dates!